Subtitling is the procedure of adding text to any audio-visual media to convey the message spoken.
Subtitles allow people to read and comprehend what is said, even if the audience doesn’t understand the speakers’ language. They mainly use them on film and Television, promotional and corporate video, but you can add them to anything that includes moving pictures.
The vocals of the subtitles are brief and summarized. Good subtitles should allow the audience to comfortably read and comprehend them while being able to consume the visuals.
Research done by The Office of Communication (Ofcom) shows that 80% of those who use subtitles are not deaf or hard of hearing. However, this group is still a crucial part of the audience, but what was found surprising is that a significant number of viewers chose to watch media with subtitles on.
Some of the reasons mentioned by the users are;
- Subtitles allow one to watch the media without disturbing others.
- Audio speakers or headphones not loud enough (e.g., on an Airplane).
- They help a lot when watching media in a foreign language.
- Allows one to make notes from educational or resource videos where the conversation is fast.
These are some of the examples people are making a sensible decision to enable subtitles.
Reasons why you need to hire us as your subtitling company
Our subtitling company has trusted professionals who will handle all technical work (encoding, time-cording, syncing, etc.) and customize the subtitles in various styles (placement, font, color).
Their expertise will also do away with errors you may personally experience and save you a lot of time. They will also give you ideas on subtitling styles that your target company will accept.
Please work with us to get subtitling services from a professional company for the accurate conveyance of your message to your target audience.